{"id":27144,"date":"2019-09-05T15:45:11","date_gmt":"2019-09-05T13:45:11","guid":{"rendered":"https:\/\/www.ferrovial.com\/big-data\/"},"modified":"2020-04-21T22:09:21","modified_gmt":"2020-04-21T20:09:21","slug":"big-data","status":"publish","type":"page","link":"https:\/\/www.ferrovial.com\/en\/innovation\/technologies\/big-data\/","title":{"rendered":"Big Data"},"content":{"rendered":"    <m-final-content-header bgimage='https:\/\/static.ferrovial.com\/wp-content\/uploads\/2019\/11\/13140649\/tr-pic-euroscut_algarve-009_low-e1526024471663-1280x720.jpg'>\n            <c-breadcrumb label-text=\"Breadcrumb\" slot=\"breadcrumbs\" type='2' align='left' wrap='wrapped wrapped' aria-label='You came from Technologies'>\n                        <ol>\n\n                                                            <li><a href=\"https:\/\/www.ferrovial.com\/en\/\" title=\"Ferrovial\">Ferrovial<\/a><\/li>\n                                                                        <li><a href=\"https:\/\/www.ferrovial.com\/en\/innovation\/\" title=\"Innovation\">Innovation<\/a><\/li>\n                                                                        <li><a href=\"https:\/\/www.ferrovial.com\/en\/innovation\/technologies\/\" title=\"Technologies\">Technologies<\/a><\/li>\n                                    \n                <\/ol>\n\n                <\/c-breadcrumb>\n    \n        <div slot=\"header\">\n            <h1>\n                Big Data            <\/h1>\n                    <\/div>\n    <\/m-final-content-header>\n\n    \n\n\n<m-wysiwig class=\"wp-block-components-wysiwyg\"><div slot=\"maincontent\">    <p class=\"intro\">Big Data analyzes a large volume of data to obtain information, gain knowledge and generate value.<\/p>\n    \n\n\n<h2 class=\"wp-block-heading\">What Is It?<\/h2>\n\n\n\n<p><strong>Big Data<\/strong>&nbsp;is a term that describes a large volume of data in terms of its size (volume), complexity (variability) and velocity of growth. When analyzed, these data can be transformed into information, which can then be used to build corporate knowledge and, therefore, add value to companies that know how to make use of this information. When applied, they form part of a company\u2019s know how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data Applications<\/h2>\n\n\n\n<p>When variables are measured correctly and prior sensorization is optimal, <a rel=\"noreferrer noopener\" aria-label=\"any process can be analyzed (opens in a new tab)\" href=\"https:\/\/blog.ferrovial.com\/en\/2019\/06\/big-data-analysis-of-data\/\" target=\"_blank\">any process can be analyzed<\/a>&nbsp;and generate large amounts of data: from hydraulic valve performance to bag movement through an airport, and from vehicle traffic in Managed Lanes to&nbsp;<a href=\"https:\/\/blog.ferrovial.com\/en\/2016\/05\/big-data-and-corporate-decisions-information-with-added-value\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a company\u2019s decision-making boards (opens in a new tab)\">a company\u2019s decision-making boards<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobility<\/h3>\n\n\n\n<p>Managed Lanes are toll roads whose pricing depends on traffic intensity and other variables derived from on Big Data, such as the estimated demand during certain times of the day based on historical data. These models play an important role when it comes to using infrastructure more efficiently and minimizing pollutants such as CO<sub>2<\/sub>.<\/p>\n\n\n\n<p>In addition, we are working to create&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.elconfidencial.com\/tecnologia\/2018-03-06\/big-data-transporte-carreteras-ferrovial-fomento-bra_1529133\/\" target=\"_blank\">open data systems with administrations<\/a>. These systems encourage the use of massive data and artificial intelligence to bring innovation to private companies like Zity, which are able to integrate their systems and generate new business models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainability<\/h3>\n\n\n\n<p> Something similar is happening in our cities, where the first phase of sensorization has achieved&nbsp;<a href=\"https:\/\/blog.ferrovial.com\/en\/2017\/04\/big-data-pollution-control-in-cities\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">continuous measuring of pollution<\/a>, facilitated the creation of years of noise maps, and allowed traffic to be analyzed in dozens of key spots. In some cities, such as New York, the amount of data being collected is massive. <\/p>\n\n\n\n<p>All of this will help generate better decarbonization policies that improve city air quality, create priority policies to minimize noise pollution caused by mobility, and&nbsp;<a href=\"https:\/\/blog.ferrovial.com\/en\/2019\/05\/technology-works-will-reduce-traffic-jams\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">manage traffic to reduce jams<\/a>&nbsp;in urban areas. Big Data is a key tool for the 4.0 economy and smart cities.<\/p>\n<\/div><\/m-wysiwig>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":74622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Big Data is and what it does for data analysis | Ferrovial<\/title>\n<meta name=\"description\" content=\"Using and manipulating internal and external data by means of new big data tech adds value to companies. 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